As a digital marketing agency based in London, United Kingdom, it's essential to take note of the following lessons from a freelancer's experience in building a successful career.
Firstly, it's best to find a profitable niche as clients are more likely to hire specialists, and it also makes marketing and completing projects easier. Building a portfolio to showcase your best work, including contact information, relevant education, skills, certification, and accomplishments, is also important.
You can also use free certification resources from Hubspot Academy and Google Digital Skills to establish your credibility.
Once you've established your portfolio, it's time to identify prospective clients, focusing on businesses that need your services and have the funds to pay your prices. Learn to pitch to potential clients, making your pitches stand out by adding a personal touch, including testimonials and work samples from past clients, and suggesting a solution or adding value to them in some way.
Pricing your services can be tricky, but it's better to charge based on projects than an hourly rate. Lastly, before starting on a project, clarify the project's scope to avoid misunderstandings with clients.
Let me breakdown for you:
- Find your (profitable) niche
As a digital marketing agency in London, it's essential to choose a specific niche to specialize in. By specializing, you can position yourself as an expert in that niche and differentiate your agency from the competition.
Some examples of niches to consider include social media marketing, search engine optimization (SEO), content marketing, email marketing, and paid advertising. It's essential to choose a marketable niche that interests you, has a demand for your services, and has enough potential clients to sustain your business.
By narrowing your services to a niche you love, you'll have extra motivation to get tasks done, and you can always brush up on your skills. This approach also makes marketing and completing projects easier because you have a specific type of client to look for and tailor your prospecting in that direction.
- Build a portfolio
A portfolio is a must-have for any digital marketing agency in London. It showcases samples of your best work to potential clients and helps them understand who you've worked with previously, your style, and the quality of your work.
Your portfolio should include your contact information, relevant education, skills, certifications, and accomplishments, testimonials, feedback, or social proof. You can host your portfolio on several websites like Behance and DeviantArt, but building your own portfolio website is more professional.
The best way to sell your services is by showing clients you can solve their most pressing problems. Your portfolio should specify the services you offer, who they are for, and why you are the best person to hire.
- Establish your credibility
Establishing credibility is crucial for any digital marketing agency that is just starting out. While you may not have a well-developed body of work and testimonials to show off, you must appear credible and competent to build sufficient trust if you are to make any money freelancing.
Some ways to demonstrate your competencies include volunteering to work for a friend's blog in return for positive feedback and a by-line, asking your LinkedIn contacts to endorse you for talents relevant to your freelance pursuits, and getting certifications in your area of specialization. Hubspot Academy and Google Digital Skills are some of the well-known and recognized online resources that offer free certification.
- Identify your prospective clients
Identifying prospective clients is essential for any digital marketing agency looking to grow its client base. Look for businesses that need your services and have the funds to pay your prices. Find the decision-makers within the business and connect with them on a personal level.
As your reputation builds, satisfied clients will refer others to you, and you'll be seen as the best person to solve their problems. This means you can charge premium rates and be sure of getting hired and paid.
- Learn to pitch
Excellent pitching skills are crucial for any digital marketing agency looking to win new clients and avoid the dreaded feast and famine cycle. Make your pitches stand out from the mountain pile of proposals businesses are inundated with daily by adding a personal touch.
Research the mail recipient and their business, quote something they said that you agree with, or compliment them on a recent achievement. Focus on the client and how you can help them rather than talking about yourself and your accomplishments. Also, include testimonials and work samples from past clients to show that you are capable.
- Charge what you're worth
Pricing your services can be tricky, but it's essential to charge what you're worth. Research what other digital marketing agencies in your niche are charging to get a sense of the market rate, but don't rely solely on that.
Estimate the value you provide the customer and charge accordingly.
Thank you for reading our blog article. We hope you found it informative and helpful in improving your brand's online presence. At Beautifly Digital , we are dedicated to providing top-notch support and services to help you achieve your digital marketing goals.
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